Focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.

Steve Jobs, 1988

THE BREAKTHROUGH TEE

2022

Our first product, the _FRESH Stain-Repel Tee, was a user-driven innovation full of insights. It keeps you looking clean and sharp without any hassle. Upon launch, it was a hit, praised for its unique practicality, top-notch quality, and reasonable price.

B Corp Certification: A Commitment to People and Planet

2024

We proudly achieved B Corp certification, a recognition of our commitment to environmental sustainability, social responsibility, and innovation. As a company dedicated to creating high-performance, eco-friendly products, this certification affirms our efforts to produce responsibly and push the industry toward a more transparent, sustainable future.